Last Updated: 01/27/2026

This Privacy Notice applies to the processing of personal information by Suede
("Suede," "we," "us," or "our"), including on our Shopify app available on the Shopify Marketplace
(the "Suede App"), our website available at https://www.miirr.ai/ (the "Website"), and our other
online or offline offerings that link to, or are otherwise subject to, this Privacy Notice
(collectively, the "Services").

Disclosure Regarding Customer Data.
This Privacy Notice does not apply to personal information that we process on behalf of our
customers pursuant to a written agreement ("Customer Data"). Our customers' own privacy notices
govern their use of Customer Data. Any questions related to Customer Data should be directed to
the applicable customer.

1. Updates to This Privacy Notice

We may update this Privacy Notice from time to time in our sole discretion. If we do, we will post
the updated Privacy Notice on our website and may also send additional communications.

2. Personal Information We Collect

We collect personal information that you provide to us, information collected automatically
when you use the Services, and information from third-party sources.

A. Personal Information You Provide Directly

• Shopify Information: Store name, store URL, store owner contact email, transaction data, store settings, and configuration details.
• Purchases: Subscription details and billing information processed by third-party payment processors such as Shop Pay.
• Communications: Information you provide when contacting us, joining waitlists, or emailing us.
• Surveys: Information provided when participating in surveys.
• Interactive Features: Content submitted through messaging, comments, forums, blogs, or social media. Public submissions are considered public.
• Sweepstakes or Contests: Information collected for promotions, including winner disclosures where required.
• Events: Information collected at conferences, trade shows, and other events.
• Business Development: Information used to pursue strategic opportunities.
• Job Applications: Contact details, resumes, and related application materials.

B. Personal Information Collected Automatically

• Device Information: IP address, browser type, device identifiers, ISP, and approximate or precise location data.
• Usage Information: Pages viewed, searches performed, interactions, clicks, frequency, and duration of activity.
• Cookies and Tracking Technologies: Cookies, pixel tags, and web beacons used to collect engagement data.

C. Personal Information from Third Parties

We may collect information from third-party services you use to access the Services or from users
who provide information about others.

3. How We Use Personal Information

A. Provide the Services

• Provide access to features and functionality
• Communicate with users
• Respond to inquiries
• Process payments

B. Improve the Services

• Develop and improve AI models and algorithms
• Enhance service quality and recommendations

C. Operate Our Business

• Marketing, research, analytics, and development
• Security, fraud prevention, and compliance
• Event registration and job application processing

D. Marketing

We may send promotional communications and tailored offers.

E. With Your Consent

We may process information with your consent or as otherwise disclosed at collection.

4. How We Share Personal Information

A. Service Providers

We may share information with vendors providing hosting, analytics, AI services, marketing,
customer support, and IT services, including Google Analytics and Shopify.

B. Business Partners and Affiliates

Information may be shared with partners to provide joint services or offerings.

C. Authorized Users

If you use the Services on behalf of a Suede customer, your information may be shared with that
customer.

D. Legal and Safety Disclosures

We may disclose information to comply with law, protect rights and safety, or enforce policies.

E. Business Transactions

Information may be transferred as part of a merger, acquisition, or asset sale.

5. Your Privacy Choices and Rights

• Email Preferences: You may unsubscribe from marketing emails.
• Do Not Track: We do not respond to DNT browser signals.
• Cookies: You may adjust cookie settings through your browser.

Depending on your location, you may have rights to access, correct, delete, or withdraw consent
for the processing of your personal information.

6. International Transfers

Your personal information may be processed and stored in countries with different data
protection laws, including the United States.

7. Children's Personal Information

The Services are not directed to children under 18, and we do not knowingly collect information
from children.

8. Contact Us

Suede is the controller of personal information processed under this Privacy Notice.

For questions or to exercise your rights, contact us at
shama@thesuede.com.